The first thing you need to know about writing profit-pulling sales video scripts is this:
“Message first. Medium second.”
Video is just the medium in which you present your sales message. It IS important, because it can multiply the power of your message. But guess what? Anything times zero is still zero, so if your message sucks, the production quality of the video won’t help.
Having realised this, we actually hired a copywriter and started offering video script writing services to our clients.
If, however, you’d like to write a video script of your own, here are some tips to help you do it better.
1. What is this about?
Tell me what it is. Explain your product, service or offer in simple terms like you’d explain it to a child. Forget meaningless buzzwords or hype. Here’s an example for an ebook:
A step-by-step guide that teaches you how to set up your own website without learning to code.
2. What can it do for me?
Does it save time, save money or help me make money? Does it help me live healthier? Does it help me become a better person?
We can call this your Value Proposition– a concise promise of the value your customers will get out of your product, service or system. Learn more about value propositions here.
3. How is this different?
Chances are – there are solutions out there similar to yours. Also, chances are – your prospect had been burned with similar products in the past (think information products or network marketing programs).
That is why it’s so important to clearly differentiate your offer from the competition.
Is your guide easier to follow? Do you provide better support? Is there a better guarantee? These are all the things that can make you stand out.
4. Will this work for me?
To answer this question, you need to show people who are already successfully using your system. Show me that your product works for regular people who are just like me, so I can feel like it could work for me too.
The other thing you can mention is a risk-free guarantee or a free trial. This lets people try the product themselves, which is more powerful. Remember the saying “Show. Don’t tell.”?
5. What do I do next?
Don’t leave viewers hanging – provide clear instruction on what they should do next, whether it’s entering their contact details to receive more information, or clicking the buy button and placing an order.
We call that Call to Action (CTA for short) and this call to action is, in fact, the sole purpose of your video.
This software, for example, allows you to add a clickable link at the end of your video to make it even more easier for viewers to take action.
Answer these questions in your video and you’ll be well on your way to a successful conversions-boosting sales video that actually brings you a return on investment.
Would you like us to write and produce an awesome sales video for your product, book or website? Contact us here today.