Video Landing Page Design Tips

Tips and TricksI’ve been working on a new design for all Killer Sales Video pages. It’s much cleaner, better looking and so far looks like the conversions have increased.

Check it out:
Kille Sales Video landing Page

So here are a few tips that can help you create higher converting video landing pages:

  • I added my name on top, because many people already know me and it works as sort of a brand.
  • Tell them what the video is about by using  a powerful, benefit oriented headline.
  • Add something like “Click here to find out more” to the video still, so they know where to click. A huge play button works for me too 🙂
  • Make it easy to understand what to do next. You can say at the end of your video “Insert your name and email in the form  and receive your free e-course”. Then add some big red arrows pointing at the form so even blind people can find it.
  • Form submit button should be really big and have an action title. So by clicking my “Give Me More Info Now!” button, you know that you’re  getting…
    (No Way!) …more info.
  • Privacy Policy, Customer Support and Contact links help with credibility and let people contact you if it’s necessary.

That’s about it. The main thing to note is: VIDEO LANDING PAGES NEED TO BE AS SIMPLE AS POSSIBLE

They’re built for a single purpose, so don’t let your prospects be distracted by too many bells, whistles and sheets of sales copy.

Published by

Chris Willow

Chris is the founder of Killer Sales Video. He's been in the business for over 5 years and has worked with more than 1,000 clients in 29 countries worldwide.

6 thoughts on “Video Landing Page Design Tips”

  1. Yeah, I’m in the process of finding out the conversion ratio of this to get some real comparison with the old one(which had less elements and could have been less confusing). As for now, it looks like the new page actually works better 🙂

  2. Hey Chris

    I am brand new to your work, this site and the blog (all pretty much awesome though!).

    Anyway, on the splash page at the front you had images of the video squeeze pages but I cannot seem to find more details/examples/bigger images anywhere.

    Can you point me in the right direction?

    Cheers

    AJ

  3. I am fired up now. I’ve placed two orders the video I used my own words, I think this is going to be awesome.

    I also used my own words to make the intro, this is going to be something.

    I feel very exited and can’t wait till Cris sends me the finished product.

    I’ll try to sleep tonight but I doubt it, I will.

    Chriss I am waiting………..

    🙂

    Waiting, Waiting, can not sleep

    thanks mate

    Michael.

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