We have many first-time entrepreneurs and product creators coming to us for video help. They’ve got the product – such as a program or a book – but they lack the audience, market insight or positioning.
Maybe they’ve tried marketing their product without much success… and so they start looking for a video sales letter to kick-start sales.
More often than not though, what they really need is the basic stuff: to figure out who’s their audience, what they want and how to sell it to them.
Fortunately all of this goes into the process of creating a VSL, and translates directly to the rest of their marketing…
- We figure out who’s most likely to benefit from the product they’ve created
- We find the specific problems this product could solve
- We come up with a way to sell that product to the audience and wrap it in a nice sales video
It works… but there’s a better and more effective way.
Yep , you’ve guessed it – START with the 3 steps above, only then create the actual product.
This benefits you in a number of ways:
- Your product is more likely to actually help your audience
- You’ll get happier customers who are less likely to request a refund
- And most importantly, you’ll have much easier time building your audience and selling the product
This process is commonly known as “market research” or “customer development” and without it you really are going to have an uphill battle trying to sell something people don’t need or indeed want.
Simply put, online sales start with an audience.
Whether you leverage an existing audience such as Amazon buyers or forum visitors, or you build a following from scratch (say, using content marketing), that really is the easiest way to get started.
Resist the temptation to start working on the product before you’ve done this. Because once you have an audience, you can discover pretty easily what their problems are and what they’re buying to solve those problems.
Heck, you can even figure out what they don’t like about existing solutions and create a better product yourself.
Ground-breaking stuff, I know.
Anyways, if you’re in this position right now, having created a product and not having buyers for it, get in touch. We’d be happy to help you.