Video marketing is just like article marketing- there are two ways to go about it.
One is to create quality video content and submit it online purely for driving direct traffic. People watching your video become interested in the topic and decide to find out more by visting your site.
The second way is to create a bunch of low quality content and distribute all over the place with a single purpose- to build backlinks. Unfortunately many people do so without ever thinking about people who actually watch the video.
In my book the best way to go about video marketing is focus un quality and people and the backlinks will come too. Here’s what I mean by that.
If you create a quality article, you can submit it to only one place without rewriting in order to avoid duplicate content penalty. With video, however, you just need to create it ONCE- search engine robots can’t watch it and check whether it’s duplicate or not. So if you actually invest the time and money and get a decent video done, you might as well spread it across the world wide web and get some backlinks too. Here’s what you’ll end up with:
- A bunch of decent backlinks for your SEO campaign,
- many small streams of direct traffic that, added together, make a big impact.
Shooting two ducks with one shot is pretty cool, so instead of submitting garbage videos, make them really good and capture direct traffic too.
So that’s my tip of the day, hope you enjoyed it 🙂