The first thing you need to know about writing profit-pulling sales video scripts is this:
“Message first. Medium second.”
Video is just the medium in which you present your sales message. It IS important, because it can multiply the power of your message. But guess what? Anything times zero is still zero, so if your message sucks, the production quality of the video won’t help.
Having realised this, we actually hired a copywriter and started offering video script writing services to our clients.
If, however, you’d like to write a video script of your own, here are some tips to help you do it better.