Choosing The Right Type Of Video For You

Choosing the right type of video

There are various different types of videos you can use: starting from simple narrated slides to complicated animations and everything in between.

The style of video that’s right for you depends largely on your business goals and budget. In this post we look at some of the different types of videos you can use to achieve different goals – from exciting viewers to generating sales.

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Questions Every Sales Video Should Answer

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The first thing you need to know about writing profit-pulling sales video scripts is this:

“Message first. Medium second.”

Video is just the medium in which you present your sales message. It IS important, because it can multiply the power of your message. But guess what? Anything times zero is still zero, so if your message sucks, the production quality of the video won’t help.

Having realised this, we actually hired a copywriter and started offering video script writing services to our clients.

If, however, you’d like to write a video script of your own, here are some tips to help you do it better.

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