Questions Every Sales Video Should Answer


The first thing you need to know about writing profit-pulling sales video scripts is this:

“Message first. Medium second.”

Video is just the medium in which you present your sales message. It IS important, because it can multiply the power of your message. But guess what? Anything times zero is still zero, so if your message sucks, the production quality of the video won’t help.

Having realised this, we actually hired a copywriter and started offering video script writing services to our clients.

If, however, you’d like to write a video script of your own, here are some tips to help you do it better.

1. What is this about?

Tell me what it is. Explain your product, service or offer in simple terms like you’d explain it to a child. Forget meaningless buzzwords or hype. Here’s an example for an ebook:

A step-by-step guide that teaches you how to set up your own website without learning to code.

2. What can it do for me?

Does it save time, save money or help me make money? Does it help me live healthier? Does it help me become a better person?

We can call this your Value Proposition- a concise promise of the value your customers will get out of your product, service or system. Learn more about value propositions here.

3. How is this different?

Chances are – there are solutions out there similar to yours. Also, chances are – your prospect had been burned with similar products in the past (think information products or network marketing programs).

That is why it’s so important to clearly differentiate your offer from the competition.

Is your guide easier to follow? Do you provide better support? Is there a better guarantee? These are all the things that can make you stand out.

4. Will this work for me?

To answer this question, you need to show people who are already successfully using your system. Show me that your product works for regular people who are just like me, so I can feel like it could work for me too.

The other thing you can mention is a risk-free guarantee or a free trial. This lets people try the product themselves, which is more powerful. Remember the saying “Show. Don’t tell.”?

5. What do I do next?

Don’t leave viewers hanging – provide clear instruction on what they should do next, whether it’s entering their contact details to receive more information, or clicking the buy button and placing an order.

We call that Call to Action (CTA for short) and this call to action is, in fact, the sole purpose of your video.

This software, for example, allows you to add a clickable link at the end of your video to make it even more easier for viewers to take action.


Answer  these questions in your video and you’ll be well on your way to a successful conversions-boosting sales video that actually brings you a return on investment.

Would you like us to write and produce an awesome sales video for your product, book or website? Contact us here today.

How To Get Your Videos In Google Search Results

Video SEO

Having your video in search engine rankings can bring in more visitors than a regular listing. Cool thing is – your video doesn’t have to be on Youtube in order for it to show up in search engine results.

Here’s Killer Sales Video, for example.

Video Ranking

Two things you’ll need:

  1. A video
  2. A video sitemap file

How to create a video sitemap

While it can seem pretty technical, let me assure you – if you can create a text file, you can probably create a video sitemap as well.

Step 1: Find the link to your video and thumbnail

I’m assuming you’re using some kind of web video player to show the video on your webpage. Somewhere in  the player’s configuration files there should be a link to a video file (e.g. If you’re using a commercial video host like KrunchLabs, ask their support to help you get the link to the video.

Do the same thing to find the URL of the poster image that appears before playback is started (e.g.

Step 2: Write a title and description for your video

Search engines want to know what your video is about, which is why we need to give it a title and a description.

Keep the title under 100 characters long and the description – under 2048.

Step 3: Create your video sitemap file

If your hosting uses cPanel this step will be really simple. Sign in to your cPanel, go to File Manager and navigate to the folder with your website’s files.

Then create a new file called “videositemap.xml” (without the quotes). Select the file and edit it in code editor.

Copy the code below and paste it in your file:

<urlset xmlns=""
     <video:thumbnail_loc>LINK TO VIDEO POSTER IMAGE</video:thumbnail_loc> 
     <video:title>VIDEO TITLE</video:title>
     <video:description>VIDEO DESCRIPTION</video:description>
     <video:content_loc>LINK TO THE VIDEO MP4 FILE</video:content_loc>

Replace the bolded parts with your own values and save the file. There are more optional variables you can add, which we didn’t cover for the sake of simplicity. Go here for the full list.

 Step 4: Submit your video sitemap

Finally, we need to tell Google that we’ve created a video sitemap file.

You can add a link to your sitemap in your robots.txt file like this:


Or you can add the sitemap via Webmaster Tools.

Why you should take the time to do this

The one and biggest reason you would want to spend your time doing this, is to get more visitors from Google. Having that video thumbnail next to your website really helps capture people’s attention. That, in turn, gets you more visitors and more sales.

Feel free to get in touch if you have any questions about the process.


Adding Links To Your Videos

Adding links to videos

Some of our clients have been asking us to add links to their newly produced videos. In this post I’ll show you exactly how to do that.

It’s all about the video player

So look, it’s not possible to create links directly in a video file. However, some video players do allow you to display a clickable link over the video player.

Take YouTube for example. You can add clickable callouts to your videos that look something like this:

Annotation example

There are some limitations in Youtube, for example, you can only link to websites that have been added to your account as Associated Websites.

Another way you can add links to your videos is by using KrunchLabs video platform and its web video player.

KrunchLabs web video player

KrunchLabs is a video hosting service for online businesses and marketers who want to easily publish, protect and track their videos online.

It’s got a ton of features designed for online marketers and businesses, including a feature that lets you add clickable Call to Action links at the end of your videos (pictured below).

Krunchlabs CTA

Or, you can see the CTA in action by watching the short video below.

What’s next?

We’ve learned that links can be added using using services like Youtube or KrunchLabs. The next step is to make track how many viewers actually click your call to action link.

If you’re using Google Analytics already, I’ll show you how to track clicks on your video. If not, start using GA as soon as possible. It’s free and has a ton of great features.

Here are the steps:

  1. Go to Analytics URL Builder
  2. Enter your website’s URL and receive a modified tracking link
  3. See the clicks in your Campaigns report in Google Analytics

Here are the required parameters in Analytics URL Builder:

  • Website URL – this is the link you want viewers to go to
  • Campaign Source –  enter something like “video1″
  • Campaign Medium – enter “video-cta”
  • Campaign Name – enter something like “video promotion”

Basically, you can choose your own values here. When you’re done click “Submit” and you’ll get a tracking link that you can plug into your video player.


If the call to action of your video includes user clicking a link, get a web video player that allows links in videos. Youtube is great, but you have to add your website as an Associated Websites in Youtube. KrunchLabs is another option, which allows clickable CTAs in videos.

Make sure Google Analytics is installed on your website and create custom tracking links using the URL builder as outlined above.

Finally, go into your analytics campaigns and see how many people are clicking on the links.

Screen Shot 2012-07-25 at 7.13.46 PM

Sales Video Presentation 2.0

Hey friends,

We’ve been working hard on our Turn-Key video sales letters, so a new and improved version 2 is ready.

In this post I’ll address some of the questions you guys have been asking and hopefully clear things up a bit. So here goes…

How will my video look like?

Your video will look pretty much like the sample here, but it is possible to change the color scheme to match your needs.

How long till I get my video?

It takes about 7 working days to produce this kind of video, including the voiceover. Additional revisions, if needed, can take a day or two to get done.

How do I use the video on my site?

We help with integration and set you up with a free 3 month membership over at IMvideoPRO.

What formats do I get?

You get a 720p High Definition Quicktime Movie file (.mov) and an mp4 file for web use.

How many revisions do I get?

The number of revisions is not limited, but you can expect to get exactly what you want in just one or two revisions.

Do I also get background music?

Yes, your video comes with a background music to complement the voiceover, however I do not have the license to give you that audio file separately.

That’s about it off the top of my head, but feel free to comment and ask any more questions.

Take care,

Sales Video Presenation

Here’s the thing about custom videos. Most of the time people want us to do a video sales letter or a presentational style of video with voiceover. Which is cool, but it’s also pretty time consuming and expensive.

So what I thought I’d do is come up with a presentation template, that can be re-used just like my other designs, and save you a bunch of money. I’ve deliberately made this in a way that can be repurposed without messing up timing and everything, so if you want a fancy bells-and-whistles video with complex animation, I’d still need to make you a custom one.

My question to you is- do you need this type of template? Post a comment or shoot me an email and let me know.